Seller's Guide

My service is focused on confidence, excellence, attention to detail, and resolute action. When selling, I supervise every step so you have a smooth, efficient, and successful experience. My pledge is that you will always have my utmost discretion, and that I will always leverage my tenacity and extensive resources to secure your real estate goals. Additionally, you will have my focused attention and care all along the way—a quality that I believe provides the foundation for the long-standing relationships I share with my clients.

• Choosing the right agent. Years of experience and accomplishments are necessary to illustrate the expertise of a Realtor®, but connection and trust are the true foundation of a working relationship. You should feel comfortable to voice your concerns, ask questions, and recognize the relationship as a true partnership. I offer guidance to empower you to make the choice that is best for you.
• Make your house market-ready. A home visually prepared for listing will market itself universally to the greatest number of prospective buyers. An open dialogue accounting for my recommendations will determine what next steps are necessary for repairs, elected alterations, design, and styling.
• Set the list price. The goal of pricing your home is ultimately to “price to sell”—or setting a price that represents the fair market value of your home at the time of listing. Pairing my cumulative market knowledge with access to articulated valuation software minimizes second-guessing to set a listing price worthy of attention and offers from prospective buyers.

1. HOME PREPARATION
   • The home-selling process begins with preparation of your home. Determined in the pre-listing phase, owner-elected modifications and corrective work will be coordinated with preferred vendors. I make recommendations factoring impact and budget to guide this process, and manage the project through to completion.
2. STAGING
   • Staging with refreshed furnishings provides the perfect environment for prospective buyers to visualize themselves living in. Staged homes sell at a 10% higher price-point (National Association of Realtors®) and 25% faster (Coldwell Banker) than non-staged homes.
3. DISCLOSURES
   • With dedicated focus on real estate transactions and legal compliance, I offer access to a team of five licensed, on-staff attorneys through my brokerage. They work to ensure I am up-to-date on current regulations, and that your deal is managed safely and responsibly.
4. MARKETING
   • A visually captivating and comprehensive marketing strategy paints a picture of living in your home to prospective buyers. I utilize a mix of digital, print, and networking options to present your home in the best light. My focus on quality is evident in my partnership with top providers and experts in their fields, translating into a high-quality showcase of your home.
5. OPEN HOUSE & BROKER TOUR
   • Open houses offer the unparalleled opportunity to experience a home in-person, and are credited to an estimated 20% of home sales. Broker tours are a valuable tool for generating interest in your property and spreading the word to agents across Silicon Valley.
6. OFFERS & SALE
   • During the offer period, my years of contract knowledge and negotiation expertise ensure you walk away with the greatest value recognized in your home. During this pivotal tine, the ability to communicate and act quickly is essential. I work in lockstep with you to present opportunities, information, and guidance that empower you to make a decision you are comfortable and happy with.
7. CLOSE OF ESCROW + KEY EXCHANGE
   • Once an agreement is reached and the closing documents are signed, your home’s sale is recorded at the county level and keys are handed over to the buyer.

I view myself as your lifeline as you ease into the next chapter of your life. Once you are ready to settle into your new home, I help organize your move with access to professional packers, movers, cleaners, and whatever else you may need to facilitate a smooth transition.